Chief Internet Marketing Officer
Today, there are literally tens of thousands of advertising and marketing opportunities and combinations, with new ones popping up every hour, it seems. Even if you have a great interactive web site, an effective search engine optimization program and a robust social media plan, there is still a tremendous amount of opportunity to drive traffic and conversions to your site and "eProperties".
In 20 years of working with our clients, we found the greatest predictor of success was singular. In essence, it boiled down to one simple fact...how much attention our clients paid to their web site. Those that had the "build it and forget it" approach, realized very little benefit from their online efforts, while those that paid frequent attention to their web site, saw significant returns. But for many, paying attention to their web site is time consuming and frankly, confusing. Our clients typically know their business, know the markets they serve and why (hopefully) their clients use them or their products. But, in most cases, they really don't know what can be done today with digital marketing and what is needed to mount a strong campaign that can be used month in and month out to drive consistent sales.
That's where we come in. Our Chief Internet Marketing Officer program allows you to focus on your business, while we work hand in hand with you or your internal marketing team to ensure that every piece of outbound marketing you do is working synergistically with your digital initiatives and vice versa! Our philosophy is that offline marketing (like postcards, print ads, radio or tv) need to work together with your online efforts (search, PPC, banner, social, etc.). So, when we first get together, we work through a very precise methodology to structure a comprehensive plan that can be implemented, tested, evaluated and then scaled up to produce the results you desire.
With our Chief Internet Marketing Officer program, you maintain control. You set the level at which we work together, the budgets you are willing to spend, and the markets we will pursue. Then we go to work researching and implementing the best combination of tactics that will fit that budget, all while supporting the strategic goals that we worked together on setting.
Let's talk. Give us a call at 1.888.932.7228 or fill out our request form below. You'll be glad you did.